For some reason, tacos from Jack in the Box really do it for me. The combination of tacos and french fries, it’s heavenly. Throw an Oreo shake in there, and you’ve got a party.

— Eva Mendes
“So Much More Than Hot”
August 2007 Jane

Why It’s Moronic

First, why do actresses (and the writers who interview them) always make a point of stressing how much they eat... and most of the time, how much they love junk food? This is something male celebs don’t feel obligated to do. A large part of the article was all about how Eva’s not losing weight for anyone, including Hollywood, like she's such a lardo. Although I couldn’t find her official measurements online, I’d estimate her at a size four.

I really think there’s some low-level yet condescending strategy going on with the agent: “Okay, let’s see. Who reads Jane? According to my research, it’s mostly chubby, bi-curious, carnivorous women in their late 20s. We need to do something that will get them to relate to you. Let’s see. How about we say you like Burger King? Oh, wait. I got it. Jack in the Box. It’s genius. Jack in the Box is the crappiest fast food there is. What better way for their fat-ass readership to relate? You’ll look really... real. Hey, what are the chances that we could get a photo of you eating... oh, never mind. I couldn’t ask you to do that."

Secondly, shame on Jane for including this asininity in their article and making it a called-out quote featured on a full-page nude photo of Mendes. They found this quote important? Whether Eva eats Jack in the Box is irrelevant... to this article, and to life. Why waste paper—not to mention the labor of editors and designers—on something so trivial? (Granted, there weren’t any stellar quotes anywhere in the article, but at least another wouldn’t have been senseless garbage that has nothing to do with who she is or what she’s promoting.) No wonder the mag went out of business after publishing the September issue. Where’s my refund?